Adoption of new technology epitomizes Mr. Rogers theory popularized in the 1960’s. Healthcare and Insurance are no exception.
By Martin Amberger
No, were not talking about the nice guy with a closet full of sweaters who could sing a song to explain anything. The aforementioned Mr. Rogers actually refers to the late Everett M. Rogers who popularized the Diffusion of Innovation theory which addresses the adoption rate of innovations by society and its individuals.
While the specifics of Rogers’ theory are statistical in nature, the principle is rather simple. Throughout the life of an innovation (from conception to complete market saturation) those who adopt the innovation at varying stages can be described as Innovators (2.5%), Early Adopters (13.5%), the Early Majority (34%), the Late Majority (34%) and the Laggards (16%). In other words, members of society adopt all kinds of new innovations at different speeds depending on how they arrive at their decision to adopt or not adopt something new.
While the theory applies to nearly all innovations brought forth by mankind, diffusion of innovation can most easily be recognized in the technology field. Insert Apple example here.
In the United Kingdom, the National Health Service (NHS) recently acknowledged the diffusion of innovation in health care and has set out to encourage faster adoption of new technology, especially those technologies that add value but not cost to health services.
Over the past two years, AmeriVeri CR has brought to life a concept that fits a similar model by creating savings for insurance companies, third party administrators and their clients without adding any costs. The technology is focused on the verification of diagnosis and procedure type codes found on medical claims.
This week, AmeriVeri CR will celebrate its two year anniversary since founding in January 2010.
During the last two years a highly specialized team of individuals came together to create the system housed in Indianapolis, IN. And in June of 2010 the company launched a nationwide marketing initiative to reach insurance companies and TPAs in numerous markets. Today, AmeriVeri CR has spanned the country and is currently working with a significant number of organizations ranging in size and service offerings but having one thing in common: the fact that they are Early Adopters.
The introduction of AmeriVeri CR to the market place is a real life example of Everett Rogers’ theory. “Everyone has their own reasons for wanting to adopt or not adopt, but it’s really just a matter of time for most people” says Martin Amberger, Marketing Director for AmeriVeri CR. “We understand that the implications associated with choosing a software vendor are much greater than those associated with buying a new phone, and it’s our job to walk our clients through the decision making process.”
